The Jeevan Madhur policy is to cover individuals from the economically underprivileged segments of the society in the 18 to 60-year age group. The minimum sum assured under the plan is Rs. 5,000, while the maximum is Rs 30,000.  The term of the policy ranges between five to fifteen years. Jeevan Madhur policy is a micro-insurance product of LIC. The policy has got high momentum among the poor by way of Dr. A. P. J. Abdul Kalam during the golden Jubilee celebration of LIC.